# AI and regaining market share Go back to [[Week 3 - Introduction]] --- We're not trying to grow a market we've already saturated, we're regaining ground in a market we've lost serious ground in from other players, such as: The worldwide crisis survived by the media is of a comprehensive nature. Among its reasons, researchers indicate growth of the num-ber of competitors in this segment with the advent of new media players –search systems, news aggregators[3, 4], 3. Bakker P.Aggregation, Сontent Farms and Huffinization // Journalism Practice, 2012, 6:5-6,627-637.DOI:10.1080/17512786.2012.667266; 4. Friedman A. We’re all aggregators now.So we should be ethical about it // Columbia Journalism Review, 2014, May 23. –https://archives.cjr.org/realtalk/rules_for_ethical_aggregators.php. --- A New Test of Artificial Intelligence - Should the Media Industry Be Afraid? Go back to the [[Readings list]] or the [[Master of Philosophy - Main Page]] Reference: Horska, K. (2020). A New Test of Artificial Intelligence: Should the Media Industry Be Afraid? Science and Education a New Dimension. Humanities and Social Sciences, VIII(39). The [relevant section is available here.](http://seanewdim.com/uploads/3/4/5/1/34511564/httpsdoi.org10.31174send-hs2020-231viii39-06.pdf) #AIBusinessCase